What’s In a Link?

In order to understand what makes up a perfect link, you need to understand the key components. To give you a better idea, LinkBuildPRO breaks it down for you so you can get a clear picture what a great link looks like.

When you look at the code and try to break down a link, you will realize that a link usually has three key ingredients

URL

URL is a vital component of a perfect link. Poor URLs can lead to host of issues such as robots.txt obstructions, could contain malware and viruses or experience a lot of redirects. That is why our experts suggest you follow some of the best practices and adopt proven URL patterns so your link can get higher domain authority and search engines can pass link juice to it.

Anchor Text

Anchor text is basically the text which appears on your hyperlink. Search engines uses anchor text to understand what the link is all about and where the link points user to. In addition to this, search engines also use anchor text to determine whether a keyword is relevant to a page or not.

If the keyword is used in an anchor text, it sends a clear message to search engines that the page is highly relevant to the keyword thus deserve to rank higher for those terms. Make sure that the anchor text looks natural along with rest of the content and does not feel forcefully inserted to trick search engines. With search engines becoming smarter, they can now detect it as they could now understand the context behind your content.

Link Title

As the name suggests, link title assigns a title to the URL to make it easy for browser to identify what the link is all about. It usually appears on the top of the browser window telling the browser what the page is all about.

Types of Keywords

There are four types of keywords you can use as anchor text.

General Keywords

General keywords are those keywords that are non-branded in nature but can also be used to describe other competitors in your industry. Using general keywords in anchor text and trying to rank on top of search engines for those generic keywords can establish you as an authority in your industry.

Exact Match Keywords

Exact match keywords are those keywords that mimics the search query perfectly. Words are in the same order and does not contain any additional words or sentences or even prefixes or suffix.

Phrase Match Keywords

Phrase match keywords are those keywords which are a small portion of a search query This could include your keyword along with other words or sentences or prefixes or suffix.

Branded Keywords

Branded keywords include either your brand name or variation of your brand name. Using these keywords in your anchor text can increase your brand awareness and boost your brand’s search engine visibility.

How Do We Create a Perfect Link for You?

LinkBuildPRO prioritizes relevance and quality of links over everything else. Our SEO specialists and strategists craft a well thought out strategy after carefully evaluating your business needs and competitors. We recommend a perfect mix of different types of keywords to create a perfect link profile for your business so you can rank on wide variety of keywords and dominate the search engine ranking pages.

Next, we propose the best keywords and the right anchor text to use. Our writers weave their magic and naturally place your links without affecting the flow. Thanks to our extensive network of partners and acumen of outreach specialists you can get your link placed on top websites instantly.

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